Everyone knows that it is cheaper to get repeat business from your current clients than to find a new market, so it makes sound economic sense to keep your current clients happy. One way to do this is to stay in touch regularly.

The easiest, cheapest and quickest way to remind your client base who you are, is to collect and use their e-mail address. Whether you are a service organisation like a trade union or a chamber of commerce staying in touch with members, a registered charity looking to receive regular donations, or a business competing in today's global marketplace, if you have an electronic address list e-newsletters can be your hardest-working marketing tool.

E-newsletters are a great way to stay in touch with your market quickly and cheaply. Your production costs are minimal and e-newsletters can easily be despatched in your business downtime.

All you need to do is collect an electronic address from your current client base and to make sure that your e-newsletter is both pertinent to your clients and interesting enough to be welcome.

E-newsletters can be one of your best marketing tools if you always keep in mind that famous Ogilvyism: No-one was ever bored into buying a product.

Like to know more about e-marketing? Talk to us @

Ideas Unlimited
idealist@bigpond.com

Australia 07 40977298

PO Box 694, Ravenshoe, 4888

Don't forget to ask about our Mates Rates :)

Let's get Tablelands business working again