THE CONSUMER IS NOT AN IDIOT. THE CONSUMER IS YOUR WIFE. – David Ogilvy

  
  
 

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Talk to your market e-asily

 

Everyone knows that it is cheaper to get repeat business from your current clients than it is to find a new market, so it makes sound economic sense to keep your current clients by staying in touch regularly.

Whether you are a service organisation like a trade union or a chamber of commerce staying in touch with members, a registered charity looking to receive regular donations or a business competing in today’s global marketplace, e-newsletters can be your hardest-working marketing tool. E-newsletters are a great way to stay in touch with your market quickly and cheaply. Your production costs are minimal and e-newsletters can easily be despatched in your business downtime. All you need to do is collect an electronic address from your current client base and to make sure that your e-newsletter is both pertinent to your clients and interesting enough to be welcome.

E-newsletters can be one of your best marketing tools if you always keep in mind that famous Ogilvyism: No-one was ever bored into buying a product.

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