Not so long ago, in a country not so far from where you are standing today, women didn't buy life insurance.

We didn't know we were supposed to, until a smart insurance company looked outside the circle to find new markets. The copy in this ad reads ...

Which is worth more?

That question never comes up at Colonial Mutual. Men and women both need life insurance, often for the same reasons ....

and finished with a call to action:

Talk to us about putting more worth into your future. We give everyone an equal opportunity to profit from our expertise.

If you were a woman, wouldn't you know now that you need life insurance? And, of course, you'd choose the company that recognized your worth and promised you equal opportunity ....

Talk to us about writing the ad that works …

Ideas Unlimited
idealist@bigpond.com

Australia 07 40977298

PO Box 694, Ravenshoe, 4888

Don't forget to ask about our Mates Rates :)

Let's get Tablelands business working again