Ideas unlimited

Sue Bagust has 30+ years experience as an advertising copywriter. She completed the Advertising certificate course at Royal Melbourne Institute of Technology in 1976 and was subsequently one of the few invited by Ogilvy and Mather International to join their Australian trainee copywriter program.

In 1980 Sue established Wordsmith, a freelance advertising and public relations business offering copywriting skills to corporate, retail, real estate, direct mail and recruitment clients. As well as writing print, radio and television commercials, she developed incentive programs for use as an external or in-house marketing tool and planned public relations programs, including writing editorials and press releases. Clients included AAF Computers, ACM Promotions, Active Art Graphics, Adcorp Australia, Ad Factory at the Biltmore, Armstrongs NJ, Campaign Planning Activities, Hayes Cowcher Daily, MDA Mattingly, The Media Machine Network PR, Moffatt Sharp Advertising, Ogilvy & Mather Australia, The Pressure Point, The Production Group, Southbank Communications Group, Syntax Advertising, Tarrant Haysom and Manzie, USP Needham, VG&S Advertising and Marketing and Visual Images.

In 1991, Sue moved to Townsville in North Queensland and worked in advertising sales for a local newspaper as well as freelancing for advertising agencies. In 1996 she launched Ideas Unlimited in North Queensland. In 1997 she started work at James Cook University, creating her first JCU website in 1998 for the Faculty of Science and Engineering. Other JCU websites Sue has worked on include Equal Opportunity, Halls of Residence and JCU Visitors site.

Sue moved to Ravenshoe in 2004 and began Ideas Unlimited on the Tablelands in 2006. In 2008, Sue and Ideas Unlimited moved to Gympie in SE Queensland. In 2009, Sue completed her Certificate IV in Training and Assessment on the Sunshine Coast.